Siemens — Rail Focus Magazine 🚆
Electrifying the Railway
The Brief
Siemens, a global leader in engineering and technology services, is dedicated to providing innovative solutions to address some of the world’s most pressing challenges.
The Rail Focus magazine is a vital communication tool for Siemens, reaching 14,000 UK employees. Its goal is to:
- Inform employees about the latest products, projects, and services.
- Inspire a sense of pride and belonging.
- Foster unity by establishing a cohesive “one Siemens” voice.
For this project, my role was to design three double-page spreads for the magazine, ensuring alignment with Siemens’s brand identity and communication objectives. The project included the following supporting materials:
- A PDF of the previous Rail Focus issue.
- Body copy for the spreads.
- Brand guidelines detailing typography and colour palettes.
- A style guide for working with the Siemens logo.
The Solution
Using Adobe InDesign, I designed three double-page inserts that adhered to Siemens’s established branding while leveraging graphic design principles to create visually engaging and practical layouts.
Key Design Principles
- Colour: Incorporated Siemens’s brand colours to maintain consistency and create visual harmony.
- Balance & Proximity: Ensured each spread was well-balanced, with content grouped logically for readability.
- Alignment & Hierarchy: Guided the reader’s attention and established clear priorities within the content.
- Negative Space: Applied ample negative space to enhance clarity and aesthetic appeal.
I designed the layouts to be functional and visually striking, resonating with Siemens’s emphasis on innovation and professionalism.
Summary
The final designs met the brief and delivered cohesive and engaging magazine spreads perfectly aligned with Siemens’s branding and communication goals. These designs reinforce a unified “one Siemens” voice and help inspire pride and connectivity among the company’s vast UK workforce.
